Missguided SS21 Multi-Product Design Brief
Interview Project brief to design a capsule collection for the Missguided customer. I focused on outfits that could be work from day to night. Mixing materials so the customer can create any look they desire. Using super girly shapes, broderie sleeves, puff hems, lightweight knitwear and adjustable trenches for versatility. I researched brands like 'For Love and Lemons', and wgsn for key shapes as well as Misguided's main competitors.
USPA Girlswear AW23
3 capsule collections for AW23 USPA Girlswear. Each capsule showcases the transition from later Summer to early Autumn.
The first capsule was designed to create the perfect styles for students going back to school - diamond quilted puffer coat, great layer pieces, elevated basics with fun graphics like boucle appliqué and key accessories.
The second capsule focuses on easy wear pieces for any occasion, from matching sweats for lazy days to casual party dresses.
The third capsule looks at more formal pieces perfect for the USPA customer. Smart trousers with a ruffle blouse in a crinkle polyester, paired with a knit cardi in a pop of colour and staple trench coat.
