top of page
Missguided SS21 Multi-Product Design Brief
Interview Project brief to design a capsule collection for the Missguided customer. I focused on outfits that could be work from day to night. Mixing materials so the customer can create any look they desire. Using super girly shapes, broderie sleeves, puff hems, lightweight knitwear and adjustable trenches for versatility. I researched brands like 'For Love and Lemons', and wgsn for key shapes as well as Misguided's main competitors.

Womenswear Designer with over 6 years experience in the fashion industry. Currently working for Brand Machine Group, designing multi product capsule collections for brands such as Jack Wills and U.S Polo Association.
Previous experience suppling to customers like Asos and Zalando, as well as designing for brands such as Umbro and The Very Group.
Please contact me for any more information and design examples!
bottom of page