Missguided SS21 Multi-Product Design Brief
Interview Project brief to design a capsule collection for the Missguided customer. I focused on outfits that could be work from day to night. Mixing materials so the customer can create any look they desire. Using super girly shapes, broderie sleeves, puff hems, lightweight knitwear and adjustable trenches for versatility. I researched brands like 'For Love and Lemons', and wgsn for key shapes as well as Misguided's main competitors.
The Frolic - March SS22 Range
Below are a few examples from our March SS22 range bought by customers such as ASOS & Zalando. Focusing on super girly, feminine pieces for the 20 something customer. Lots of pretty florals, textured fabrics and intricate details to had newness to classic pre summer shapes. Focusing on pieces that would be perfect for weddings and. garden parties.
