Missguided SS21 Multi-Product Design Brief
Interview Project brief to design a capsule collection for the Missguided customer. I focused on outfits that could be work from day to night. Mixing materials so the customer can create any look they desire. Using super girly shapes, broderie sleeves, puff hems, lightweight knitwear and adjustable trenches for versatility. I researched brands like 'For Love and Lemons', and wgsn for key shapes as well as Misguided's main competitors.
SS22 Dress & Co-rd Development
Focused range on dresses and two pieces, including shapes which would appeal to any age, but keeping the shapes and colours very girly. Used a mixture of bright florals, on trend swirls and updated gingham to create a bright and playful mini range. I researched brands like 'For Love and Lemons', and wgsn for key shapes and prints, as well as catwalks to use predicted colour trends.
