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Missguided SS21 Multi-Product Design Brief
Interview Project brief to design a capsule collection for the Missguided customer. I focused on outfits that could be work from day to night. Mixing materials so the customer can create any look they desire. Using super girly shapes, broderie sleeves, puff hems, lightweight knitwear and adjustable trenches for versatility. I researched brands like 'For Love and Lemons', and wgsn for key shapes as well as Misguided's main competitors.
Jack Wills Girlswear SS24
The below showcases key capsules from our Jack Wills SS24 collection. Ensuring we follow the brands identity, as well as evolve to our young customer.






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