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Missguided SS21 Multi-Product Design Brief
Interview Project brief to design a capsule collection for the Missguided customer. I focused on outfits that could be work from day to night. Mixing materials so the customer can create any look they desire. Using super girly shapes, broderie sleeves, puff hems, lightweight knitwear and adjustable trenches for versatility. I researched brands like 'For Love and Lemons', and wgsn for key shapes as well as Misguided's main competitors.
ASOS Jersey Designs SS22
Some examples of jersey designs now live on the ASOS website, with some styles now sold out. Shapes and design details heavily influenced by micro trends and social media such as TikTok. As well as looking at brands like Lisa Says Gah and House of Sunny.
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